micro niche travel
Micro-Influencers vs Macro-Brands: New Niche Adventure Travel ROI?
Micro-influencers deliver higher ROI for adventure travel in 2024, as niche agencies saw a 32% surge in bookings in Q3. These campaigns rely on authentic storytelling that resonates with travelers seeking off-the-beaten-path experiences, while keeping acquisition costs modest. The Niche Adventure Travel Shift in 2024 In the last quarter, niche