micro niche travel
70% Bookings: TikTok vs Instagram for Niche Adventure Travel
TikTok currently generates the majority of bookings for niche adventure travel, accounting for roughly 70% of conversions in recent campaigns, while Instagram trails with a smaller share. Recent data shows TikTok audiences stay 3x longer on adventure tour promos than Instagram users, flipping traditional platform assumptions. Niche Adventure Travel: TikTok